Choosing Comparable Sales Like an Appraiser

Take the guesswork out of pricing properties with this easy-to-follow, 4-page guide designed for real estate agents. Written by a licensed residential appraiser, this resource breaks down the exact strategies appraisers use when selecting comps — so you can apply the same standards in your CMAs and listing presentations.

Inside you’ll find:

• ✅ The Big 3 Rules appraisers follow (1 mile, 20% GLA, ±20 years) explained in plain language

• ✅ When and how to expand your search without losing credibility

• ✅ A behind-the-scenes look at the appraisal review process (AMC, CU Score, lender underwriting)

• ✅ A bonus section on ANSI measurement standards for SFRs, condos, and split-level homes

• ✅ Practical tips to avoid surprises and build stronger relationships with appraisers

This guide is a must-have tool for agents who want to price smarter, defend their CMAs, and keep deals moving forward smoothly.